About Us

Hi, my name is Maddie Ward and I am the founder of Miss Morelle. This boutique is something I have dreamed of opening for years. I have always loved fashion and knew I wanted to make a career out of it.

I am a 21 year old college student in West Virginia. I am a business major with plans to open a boutique after I graduate, but SURPRISE...I couldn't wait. I am so excited to be running this business earlier than I expected, and appreciate everyone who has supported me in the process.

Behind The Name:

I have always known owning a boutique was my dream, but couldn't think of a name I loved enough to represent my brand. It was crunch time and I still had no idea, I knew I wanted to incorporate my two nieces into the name but I couldn't figure out how. Finally after days of brainstorming it clicked! Morelle is the combination of mine and my two nieces middle names...let me explain. "M" from Marie (1 year old niece) "or" from Rose...flipped Ro to Or (8 year old niece) and "elle" from Gabrielle (my middle name) 

This name is so special to me because if you know me, you know there is nothing I love more in this world than those two angels. 

My Mission:

Confidence is something I struggled with for many years clear through high school and college, and I think a lot of other women have this same struggle...so let's talk about it. We are constantly being told how important it is to be confident, but let's be real, that can be way easier said than done. I know there were days I could be flooded with compliments, but it still didn't do the trick. It took a lot of time and hard work to become confident in myself. Feeling confident goes deeper than physical appearance, but for me personally, the first step was putting on an outfit that I felt amazing in.

My mission isn't only to deliver each of you the cutest clothes, but for you to feel like a bombshell when you put them on. Sure, I have goals to reach when it comes to business, but there is one goal that I am after more than any other. My biggest goal is to use this boutique to spread self-love and empower every single person who comes across my store. I want these clothes to feel like more than just a new shirt. I want you to open your package KNOWING you're going to not only look, but FEEL beautiful in it too...because feeling beautiful is what really matters. Walk in front of the mirror, tell yourself you look good, and go OWN THAT OUTFIT!

....with that being said, let's shop!! 


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